Freshmax Video Case Study

Future-Proofed in the Global Cloud

Lucidity moved Freshmax to Azure Virtual Desktop, delivering faster performance and a seamless cloud experience.

Starting Point

Freshmax is a fresh produce marketing and distribution business, with pack houses across New Zealand and Australia and exports reaching markets worldwide.

With complex infrastructure and a wide landscape of line-of-business applications, Freshmax needed a cloud platform that could keep their teams productive wherever their produce was heading.

“Freshmax has had quite a long-standing relationship with Lucidity over a number of years. We’ve been using their hosted remote desktop service for seven, eight years.”
– Rob Nichols, Group IT Manager – Freshmax

The Roadblock

Freshmax had been running on Lucidity’s managed remote desktop platform since 2014, and while it had served them well, the business had outgrown it. A growing international footprint demanded more performance, better multimedia support, and the scalability of a global cloud.

The challenge was making the jump without disrupting the team. Any migration had to protect the familiar user experience and keep Freshmax’s proprietary apps working exactly as expected.

We had a seamless experience in terms of the migration from the old RDS environment to the new Azure Virtual Desktop, and I highly recommend Lucidity in terms of that process.”

– Rob Nichols, Group IT Manager – Freshmax

The Breakthrough

Lucidity migrated Freshmax from the managed remote desktop platform onto Microsoft Azure Virtual Desktop, delivering a single application desktop where Freshmax’s proprietary apps and Microsoft 365 services sit side by side. The connection stayed familiar for a fast rollout, and 4K video, Teams, and Zoom now run natively.

The Result: A faster, unified cloud desktop with noticeably quicker app load times and full multimedia support, delivered with minimal disruption to the Freshmax team.

How do you move to the cloud without disrupting your team?

At Lucidity, we help businesses with complex infrastructure make the jump to global cloud platforms without losing momentum. See how we migrated Freshmax from a managed remote desktop platform to Microsoft Azure Virtual Desktop – unlocking faster performance, richer multimedia, and a unified desktop experience, with a seamless transition for every user.